PepsiCo Named Official Beverage Supplier for VENU’s Sunset Amphitheater Portfolio
Photo Credit: VENU Holding Corporation
COLORADO SPRINGS, Colo., March 20, 2026 (WHERE & WHAT TO EAT) — Entertainment venue operator, Venu Holding Corporation, a company specializing in entertainment and hospitality destinations, has announced that PepsiCo has been named the Official Beverage Supplier for its Sunset Amphitheater portfolio.
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PepsiCo’s beverage brands will be featured at Sunset Amphitheaters in Broken Arrow, McKinney, Houston, and El Paso. Additional amphitheaters and hospitality destinations are expected to be included as VENU continues its expansion.
“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed. As we continue building our portfolio across the country, partnerships like this help bring our vision for an elevated fan experience to life. PepsiCo has been part of some of the most iconic moments in music and culture, and we’re proud to bring that legacy into the fan experience at our Sunset Amphitheaters,” said J.W. Roth, Founder and Chief Executive Officer of VENU.
PepsiCo’s beverage portfolio, including soft drinks, water, sports drinks, sparkling beverages, and ready-to-drink coffee and tea, will be available at participating locations.
“At PepsiCo, we’re always looking to show up in the moments that fans care about most. VENU shares this vision through their growing network of memorable entertainment destinations. We’re proud to bring our beverage portfolio across VENU’s Sunset Amphitheaters to enhance the guest experience and expand our brands’ reach to artists and audiences,” said Kyle Faulconer, Senior Vice President, Texoma Region, PepsiCo Beverages U.S.
The partnership was supported by Connect Partnership Group, which assisted in facilitating the collaboration, according to the company.
Venu Holding Corporation operates and develops venues in Colorado, Georgia, Oklahoma, and Texas, with additional expansion underway.
For more information, visit www.venu.live.
Source: Venu Holding Corporation
