Madison Square Garden Names Impossible Foods Official Plant-Based Burger Partner
Photo Credit: Madison Square Garden Sports Corp.
NEW YORK, April 8, 2026 (WHERE & WHAT TO EAT) — Sports and entertainment company Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. have announced a multiyear partnership with Impossible Foods, naming the company the Official Plant-Based Burger Partner of Madison Square Garden, the New York Knicks, and the New York Rangers.
Where & What to Eat
🍽️
Where & What to Eat 🍽️
As part of the agreement, an “Impossible® Grille” concession stand will open on the sixth floor concourse at Madison Square Garden. The stand will serve plant-based menu items during all events at the venue.
Menu offerings at the dedicated stand will include the Impossible® Double Stack Smashburger, the Impossible® Banh Mi Hot Dog, the Orange Impossible® Chicken Bowl, the Impossible® Steak Quesadilla, and Loaded Impossible® Chopped Cheese Fries, according to the companies. Select Impossible Foods products will also be available at other concession locations and premium hospitality areas throughout the arena.
“This partnership with Impossible Foods represents another step in diversifying our culinary offerings for guests. Adding Impossible Foods’ celebrated plant-based options reflects our commitment to meeting evolving dietary preferences while maintaining the standards our fans expect when they come to events at The Garden,” said Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment.
The partnership launched at the start of Earth Month. Impossible Foods’ plant-based beef, chicken, and pork products are designed to replicate the taste and texture of conventional meat.
“Madison Square Garden is one of the most iconic venues in the world, and we’re thrilled to be part of it. Millions of fans show up to The Garden expecting the best of the best, and that includes what’s on the menu. We’re proud to bring the Impossible Burger to one of the greatest stages in sports and entertainment for fans to enjoy,” said Meredith Madden, Chief Demand Officer of Impossible Foods.
Under the agreement, Impossible Foods will receive brand promotion during Knicks and Rangers regular season home games, including in-game LED signage and GardenVision features.
Madison Square Garden Sports Corp. owns the New York Knicks and New York Rangers, along with two development league teams. Madison Square Garden Entertainment Corp. operates venues including Madison Square Garden, Radio City Music Hall, Beacon Theatre, and The Chicago Theatre.
Impossible Foods, founded in 2011, produces plant-based meat alternatives and distributes products in multiple international markets.
For more information, visit www.msgsports.com, www.msgentertainment.com, and www.impossiblefoods.com.
Source: Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp.
