Marcus Theatres Promotes Rob Novak to Executive Vice President of Operations and Food and Beverage
Rob Novak, Executive Vice President of Operations and Food and Beverage
MILWAUKEE, May 8, 2026 (VSNewsNetwork.com) — Movie theatre operator Marcus Theatres has promoted Rob Novak to Executive Vice President of Operations and Food and Beverage.
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Marcus Theatres, a division of Marcus Corporation (NYSE: MCS), operates 975 screens at 77 locations in 17 states.
Novak has been with Marcus Theatres for nearly 30 years. He began his career at the company’s Addison, Illinois location and later served as general manager in Elgin and Orland Park, Illinois. After more than 16 years in theatre operations, he transitioned into food and beverage leadership roles, serving as director of concessions in 2013 and vice president of food and beverage in 2015. In 2022, he was promoted to senior vice president of operations and food and beverage.
“Rob’s extraordinary 29-year career with Marcus Theatres reflects a rare combination of dedication, leadership, and deep institutional knowledge. From his early role as a theatre general manager to his work in senior leadership, Rob has developed a comprehensive, firsthand understanding of our operations, culture, and strategic priorities. His leadership has been instrumental in delivering strong results for the organization and in thoughtfully strengthening and positioning our food and beverage platform as a key component of the guest experience,” said Jeff Tomachek, President of Marcus Theatres.
In his previous role, Novak oversaw concession and food and beverage operations across the company’s theatre circuit. During his tenure, he played a role in the launch of the BistroPlex in-theatre dining concept and supported the integration of Movie Tavern following its acquisition in 2019.
Novak also served as president of the Entertainment Food and Beverage Association from 2023 through 2025 and currently serves as chair of the board. In 2022, he received the Bert Nathan Memorial Award from the National Association of Concessionaires.
He holds a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign.
For more information, visit www.marcustheatres.com.
Source: Marcus Theatres
