The Cheesecake Factory to Offer Half-Price Cheesecake Slices for National Cheesecake Day, Introduce New Flavor
Photo Credit: The Cheesecake Factory Incorporated
The Cheesecake Factory's Brownie Crunch Choc-a-Lot Cheesecake debuts on National Cheesecake Day, July 30, 2026. The new flavor features creamy milk and white chocolate marbled cheesecake atop a rich, crunchy toffee brownie.
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CALABASAS HILLS, Calif., June 26, 2026 (WHERE & WHAT TO EAT) – Restaurant company The Cheesecake Factory Incorporated has announced that all dine-in guests at participating U.S. locations will receive any slice of cheesecake for half price on National Cheesecake Day, July 30, while introducing a new Brownie Crunch Choc-a-Lot Cheesecake flavor.
The promotion is valid for one slice of cheesecake per dine-in guest at participating U.S. restaurants on July 30. The new Brownie Crunch Choc-a-Lot Cheesecake features milk and white chocolate marbled cheesecake on a crunchy toffee brownie.
The company also announced that it will donate 25 cents to Feeding America for every slice of Brownie Crunch Choc-a-Lot Cheesecake sold in the United States through July 29, 2027. According to the company, it has contributed more than $7 million to the hunger-relief organization since 2008 through sales of designated cheesecake flavors.
“The Cheesecake Factory is very pleased to commemorate National Cheesecake Day with the introduction of our Brownie Crunch Choc-a-Lot Cheesecake. Every year, our Bakery team works to create a very special cheesecake for National Cheesecake Day, and I think they’ve outdone themselves with this year’s flavor. We are also pleased to mark the occasion by offering any slice, half price to our dine-in guests on July 30,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated.
The Cheesecake Factory Incorporated owns and operates 373 restaurants across the United States and Canada under brands including The Cheesecake Factory, North Italia, Flower Child, and other FRC brands. The company also licenses 36 international Cheesecake Factory restaurants and operates two bakery facilities that produce cheesecakes and other baked goods.
For more information, visit www.thecheesecakefactory.com.
