Dickey’s Barbecue Pit Launches 85th Anniversary Big Yellow Cup Series
Photo Credit: Dickey’s Barbecue
DALLAS, March 5, 2026 (WHERE & WHAT TO EAT) — Restaurant company Dickey’s Barbecue Restaurants, Inc. has announced the release of a limited-edition Big Yellow Cup in celebration of its 85th anniversary.
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The commemorative cup will be available for $3.99 throughout March and April at participating Dickey’s locations while supplies last. The company plans to release four additional limited-edition cups throughout the year to mark 85 years of operation.
Dickey’s will also offer a promotional giveaway on Thursday, March 12. Customers who purchase any Classic sandwich or the new Smoked Ham and Cheddar sandwich through the Dickey’s app can receive a free drink by adding both items to their cart and using the code BYC85 at checkout. Eligible Classic sandwiches include Brisket, Pulled Pork, Smoked Chicken Breast, Polish Kielbasa Sausage, Jalapeño Cheddar Kielbasa Sausage, and Crispy Chicken.
“To build a family legacy spanning 85 years is nothing short of remarkable and we have our incredible fans to thank for it. Our Big Yellow Cup became an instant hit when we first introduced it back in the 1980s. Since then, we’re proud to have sold millions of our ‘cue’s favorite cup and smile knowing it’s a kitchen cabinet staple in homes across the globe. We thank you for celebrating with us for the past 85 years and hope to celebrate with you all for another 85 more,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
A portion of proceeds from each Big Yellow Cup sold will be donated to The Dickey Foundation, which supports first responders across the United States by providing safety equipment, protective gear, and other resources.
Dickey’s Barbecue Pit was founded in 1941 and operates as a Dallas-based barbecue franchise offering dine-in, drive-thru at select locations, pickup, and catering services.
For more information, visit www.dickeys.com.
