Jack in the Box Launches Nationwide Matcha Beverage Lineup
Photo Credit: Jack in the Box
SAN DIEGO, February 22, 2026 (WHERE & WHAT TO EAT) — Jack in the Box Inc. has launched a nationwide matcha beverage lineup.
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The new matcha lineup includes two beverages made with real matcha: the Matcha Iced Latte and the OREO® Matcha Shake. The drinks are designed to deliver consistent flavor, color, and performance across locations.
The Matcha Iced Latte features matcha tea combined with sweetened cream and vanilla, served over ice. The OREO® Matcha Shake includes a vanilla shake blended with matcha tea and OREO® cookie crumbles, finished with whipped topping.
"The Matcha Platform represents a different side of Jack in the Box innovation, it’s about expanding the flavor palate, and not just pushing indulgence for indulgence sake. While we’re known for bold, craveable food, we’re also focused on evolving with consumer tastes and where trends are headed, especially with younger Millennials and Gen Z," said Ciaran Duffy, Executive Chef at Jack in the Box.
Duffy also addressed the technical considerations involved in integrating matcha into the company’s beverage offerings.
"When we looked at matcha, the goal wasn’t to chase a hyper-niche or ceremonial product, it was to find a matcha that delivered consistent flavor, color, and performance at scale. From a culinary standpoint, that means selecting a matcha that holds up in milk-based beverages, integrates smoothly into our equipment, and still delivers that recognizable matcha character guests expect," said Duffy.
The matcha beverages are available nationwide at Jack in the Box restaurants, through the Jack app, and online.
Jack in the Box Inc., headquartered in San Diego, operates and franchises approximately 2,125 restaurants across 22 states.
For more information, visit www.jackinthebox.com.
Source: Jack in the Box Inc.
