Old El Paso Announces “National Taco Day-Off” Giveaway and Promotions

Photo Credit: General Mills

MINNEAPOLIS, September 24, 2025 (WHERE & WHAT TO EAT) — General Mills Food company, Old El Paso, has announced the launch of “National Taco Day-Off” on October 7, 2025. The initiative includes a cowboy-themed getaway sweepstakes and limited-time product promotions tied to National Taco Day.

Fans can enter for a chance to win a two-night stay at a True Ranch Collection property through October 9. Ten winners and their guests will receive accommodations, activities such as trail rides and stargazing, as well as branded merchandise including leather boots and belt buckles. Entries can be submitted through NationalTacoDay.OldElPaso.com.

In addition to the sweepstakes, Old El Paso will provide customers with the opportunity to receive reimbursement in Fetch Rewards points equal to the purchase price of taco shells or tortillas bought on October 7, while supplies last. The offer requires submission of receipts through the Fetch Rewards app on the same day of purchase.

“At Old El Paso, we believe National Taco Day deserves to be more than just dinner. It should be a true celebration. This year, we’re raising the stakes with Elroy leading the charge and giving fans a real reason to pause, unplug and live a little. It’s our way of helping fans make the most of the day and celebrate the joy that only tacos can bring,” said Meredith Nelson Uram, Business Unit Director for Old El Paso at General Mills.

The announcement follows the introduction of Elroy, Old El Paso’s new brand character featured in its recent ad campaign.

For complete sweepstakes details, visit NationalTacoDay.OldElPaso.com. For more information about the company, visit www.OldElPaso.com.

Source: General Mills