Gopuff Launches New Year’s Eve Promotion Featuring Rick Ross and Wiz Khalifa
Photo Credit: Gopuff
The campaign includes limited-time New Year’s Eve discounts on select alcohol products for customers aged 21 and older, along with deals on appetizers, snacks, party supplies, and other celebration essentials. Eligible items will be available for delivery in as fast as 15 minutes in select markets where permitted by law.
As part of the promotion, Rick Ross reprises his role as Gopuff’s “Chief Delivery Boss,” joined by Wiz Khalifa, with both artists appearing in a new holiday advertising spot (above video). The campaign highlights select offerings including Luc Belaire sparkling wine and McQueen and The Violet Fog Gin, as well as sitewide incentives such as percentage discounts and GoCash credits tied to qualifying purchases.
“Real bosses know time is the ultimate luxury. We don't wait in lines; we let the celebration come to us. With Gopuff delivering the Luc Belaire bottles straight to the doorstep, ringing in the New Year like a legend isn't just smart—it’s too easy,” said Rick Ross, recording artist and entrepreneur.
“When Ross called me up to help deliver the party with Gopuff this New Year’s Eve, I jumped right in with McQueen Ultraviolet Gin. New year, new me. Same great gin decisions,” said Wiz Khalifa, recording artist.
The promotion will be accessible through the Gopuff app beginning the morning of December 31, with availability dependent on location, inventory, and local regulations. Gopuff will also feature a dedicated New Year’s Eve storefront within its app showcasing party-related items, including ice, drinkware, decorations, and fireworks where legal.
“With Ross and Wiz, we provided the platform to bring fans into their world in a way that’s personal, cultural, and unique to both,” said Harrison Combs, Director of Brand Marketing at Gopuff.
Founded in 2013, Gopuff operates a network of micro-fulfillment centers supported by proprietary technology and logistics infrastructure across the United States and the United Kingdom.
For more information, visit www.gopuff.com.
Source: Gopuff
