Jack in the Box Announces 75th Anniversary Campaign Featuring Return of Chicken Supreme and New Collectibles

Fast FoodPromotional Campaigns

Dec 19

Written By VS BRANDS

Jack in the Box Kicks Off Its 75th Anniversary with a Year of Throwbacks, Collectibles, and Fan-Favorite Flavors where and what to eat vs brands digital media holding company.jpg

Jack in the Box 3 Kicks Off Its 75th Anniversary with a Year of Throwbacks, Collectibles, and Fan-Favorite Flavors where and what to eat vs brands digital media holding company.jpg

Jack in the Box 2 Kicks Off Its 75th Anniversary with a Year of Throwbacks, Collectibles, and Fan-Favorite Flavors where and what to eat vs brands digital media holding company.jpg

SAN DIEGO, December 19, 2025 (WHERE & WHAT TO EAT) — Restaurant company Jack in the Box has announced the start of its 75th anniversary campaign. The year-long initiative will feature returning menu items, limited-edition collectibles, promotional offers and app-based engagement activities throughout 2026.

The anniversary will include the reintroduction of the Chicken Supreme, first released in 1980 and discontinued in 2004. The sandwich will be available as a standalone entrée and in several combination meals. Jack in the Box will also introduce “Jibbi” bag charms, a limited-edition collectible included with the Chicken Supreme Munchie Meal. Four varieties will be offered, including one labeled as “ultra-rare.”

“This anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today. For 75 years, we’ve delivered craveable experiences that are anything but ordinary and our fans have loved us for it. They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments that are unapologetically Jack,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box.

As part of the opening promotion, Jack Pack loyalty members will receive access to a one-day offer on January 6: two tacos priced at $0.75 through the company’s mobile app. Additional in-app events, including a “75 Days of Trivia” series with same-day offers, will run throughout the year.

The Chicken Supreme’s return, the new collectibles, and the initial promotional offers represent the first phase of the 75th anniversary program. Additional menu items, merchandise releases, and digital rewards are planned for later in 2026.

For more information, visit www.jackinthebox.com.

Source: Jack in the Box