Genius Gourmet Launches New Fruit Punch Sparkling Protein Flavor as Retail Expansion Grows

COEUR D’ALENE, Idaho, December 15, 2025 (WHERE & WHAT TO EAT) — Functional beverage company Genius Gourmet has announced the launch of its new Fruit Punch Sparkling Protein flavor. The product is now available at major retailers including Target, Sam’s Club, Meijer, and H-E-B.

The Fruit Punch drink becomes the second flavor in the company’s sparkling protein line, offering 30 grams of protein, zero sugar, and a lightly carbonated profile in single cans, 4-packs and 12-packs. The company also reported continued retail expansion of its Blue Raspberry Lemonade flavor, which remains on shelves at Costco.

According to the company, the sparkling line is positioned as a lighter alternative to traditional protein shakes, aligning with increased consumer demand for clear and carbonated protein beverages.

“We created sparkling protein to completely rethink what a protein drink could be. Consumers want something light, refreshing, and functional — and the response has exceeded every expectation. Launching Fruit Punch as our second flavor is a major milestone, and we’re just getting started,” said Lance Rankin, CEO of Genius Gourmet.

“Our success across club and grocery proves that shoppers are hungry for innovation in the protein category. With 30 grams of protein and a clean, sparkling profile, Fruit Punch is perfectly positioned to build on the incredible momentum we’ve created with Blue Raspberry Lemonade,” said James Vas Dias, VP of Sales at Genius Gourmet.

Both flavors are gluten-free, low calorie, and marketed for all-day drinkability. The Fruit Punch and Blue Raspberry Lemonade varieties will be carried at Sam’s Club, Meijer, H-E-B, and Target, with the 15-pack Blue Raspberry Lemonade continuing nationwide distribution at Costco.

For more information, visit www.geniusgourmet.com.

Source: Genius Gourmet