Nékter Juice Bar Announces Nationwide Brand Refresh and New Menu Launch
Photo Credit: Nékter Juice Bar
SANTA ANA, Calif., May 21, 2025 (WHERE & WHAT TO EAT) — Nékter Juice Bar has announced a nationwide brand refresh, including an updated menu set to roll out across all U.S. locations on May 22, 2025.
Photo Credit: Nékter Juice Bar
The brand’s refresh will include a redesigned website and app, new in-store packaging and signage, and expanded menu offerings focused on functionality, customization, and value.
The updated menu will feature new product categories such as gluten-free protein waffles, expanded protein smoothie options, collagen boosts, and a new zero-calorie sweetener alternative. Protein waffle varieties include Berry Shortcake, Go Bananas, Jam Slam, and Waffacado. The company is also introducing a Build-Your-Own Bowl (BYOB) and Build-Your-Own Parfait (BYOP) offering, which will include mini-size options and protein-rich parfait bases.
New smoothies include Blueberry Almond Butter, Glow Getter, and Raspberry Riot. Several menu items, including Popeye’s Açaí, Chocolate Bowl, and various chia parfaits, will be available exclusively through the company’s digital app. According to Nékter, over 3 million customers currently use the brand’s rewards app.
“This represents a significant evolution for Nékter Juice Bar. From the beginning, our mission has been to make wellness both accessible and enjoyable. With this next chapter, we’re bringing that vision to life in a fresh and impactful way. While we've proudly built our reputation on nutrient-rich smoothies, fresh juices, and açaí bowls, we are now expanding with additional functional options like protein waffles and collagen. Paired with a refreshed brand identity, this expansion reflects our dedication to innovation while staying true to the values that have always defined Nékter,” said Steve Schulze, Co-Founder and CEO of Nékter Juice Bar.
The company operates more than 300 locations across the United States, with plans to continue expanding. The menu updates and branding changes are part of its strategy to increase accessibility and appeal to a broader customer base.
For more information, visit www.nekterjuicebar.com.
Source: Nékter Juice Bar
