The Cheesecake Factory Launches New Flavor for National Cheesecake Day, Pledges Donation to Feeding America
Photo Credit: The Cheesecake Factory
CALABASAS HILLS, Calif., July 1, 2025 (WHERE & WHAT TO EAT) — Restaurant company The Cheesecake Factory Incorporated has announced the debut of a new cheesecake flavor, Peach Perfect with Raspberry Drizzle, in celebration of National Cheesecake Day on July 30. The launch is accompanied by a charitable initiative and a limited-time in-restaurant offer for Cheesecake Rewards members.
Photo Credit: The Cheesecake Factory
The new flavor—peach cheesecake swirled with peaches, set on a vanilla crust and topped with raspberry sauce—will be available starting July 30. For each slice sold through July 29, 2026, the company will donate 25 cents to Feeding America, the nation’s largest hunger-relief organization.
The Cheesecake Factory has contributed more than $6.8 million to Feeding America since 2008 through the sale of designated cheesecake flavors.
Photo Credit: The Cheesecake Factory
In addition to the flavor launch, Cheesecake Rewards members can access a special offer on July 30. Those enrolled in the free rewards program by National Cheesecake Day can dine in with a party of up to six and receive any slice from the brand’s lineup of over 30 cheesecake flavors at half price. The offer is valid for one discounted slice per guest and limited to six slices per party.
"The Cheesecake Factory is very pleased to commemorate National Cheesecake Day this year with the introduction of our Peach Perfect with Raspberry Drizzle supporting Feeding America. We are also happy to provide a special dine-in offer for Cheesecake Rewards members on July 30," said David Overton, Founder and CEO of The Cheesecake Factory Incorporated.
For more information, visit www.thecheesecakefactory.com.
