Kraft Heinz and Smoothie King Launch Limited-Edition Ketchup Smoothie
Photo Credit: The Kraft Heinz Company
DALLAS, August 6, 2025 (WHERE & WHAT TO EAT) — Food and beverage companies Kraft Heinz and Smoothie King have launched a limited-time ketchup-based smoothie, the HEINZ Tomato Ketchup Smoothie, now available at select Smoothie King locations in five U.S. markets.
Photo Credit: The Kraft Heinz Company
The offering combines traditional smoothie ingredients with HEINZ Simply Tomato Ketchup and is being released during peak tomato harvest season. The companies, the blend includes acai sorbet, apple juice, strawberries, raspberries, and HEINZ ketchup.
The smoothie is priced at $5.70 and is being offered in Atlanta, Chicago, Denver, Miami, and areas of New York and Northern New Jersey while supplies last.
“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes. The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights,” said Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz.
“After months of meticulous R&D, testing, and tasting, we landed on a savory-sweet blend that celebrates the tomato in all its glory,” said Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King.
In a joint press release, the two companies cited a growing cultural conversation about whether ketchup qualifies as a smoothie due to its fruit base, and stated the product aims to contribute to that discussion. The launch is also aligned with Smoothie King’s Clean Blends promise, which restricts over 75 ingredients from its recipes.
For more information, visit www.smoothieking.com/ketchupsmoothie.
Source: The Kraft Heinz Company
