Gopuff Launches Organic Vegan GOAT Gummies in Collaboration with Tom Brady

Photo Credit: Gopuff

PHILADELPHIA, June 4, 2025 (WHERE & WHAT TO EAT) — Instant commerce company Gopuff has announced the exclusive launch of GOAT Gummies, an organic, vegan gummy snack developed in collaboration with seven-time world champion and entrepreneur Tom Brady.

The new product line is available exclusively through Gopuff, with each pack priced at $4.99. GOAT Gummies are crafted in France using real fruit and contain no artificial sweeteners, dyes, or flavors, according to the company.

The flavor lineup includes Sweet Rush (pear, mango, passion fruit, cherry), Sour Burst (tangerine, apricot, grapefruit), and Tropic Fusion (passion fruit, raspberry, pomegranate).

“Retirement’s been a chance to slow down and enjoy life a little more — and that includes treating myself once in a while. But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them,” said Brady.

According to Gopuff, Brady played a key role in refining the gummies’ flavor, texture, and ingredient quality. The launch also marks the continuation of a multi-year partnership between Brady and the company. Brady is also an investor in Gopuff and collaborates on product development, content, and community initiatives.

"It's been invaluable to have access to Tom's expertise in health and wellness throughout the GOAT Gummies development process. With a shared passion for innovation, we're confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers' go-to snack,” said Yakir Gola, Gopuff’s co-CEO and co-founder.

To support the launch, Gopuff is initiating a marketing campaign that includes influencer collaborations, video content, in-app promotions, and in-person events in New York City and Miami.

For more information, visit www.gopuff.com.