Gushers Launches First-Ever All Blue Pack Featuring New Sour Blue Raspberry Flavor

Photo Credit: General Mills

MINNEAPOLIS, May 7, 2025 (WHERE & WHAT TO EAT) — Food manufacturing company General Mills has announced the nationwide release of Gushers All Blue, a new variety pack that includes only blue Gushers. The product features two flavors: the returning Blueberry Grape and a new Sour Blue Raspberry flavor, according to the company.

The Sour Blue Raspberry flavor was developed in response to consumer interest in sour candy and increasing social media attention surrounding blue Gushers. According to General Mills, online mentions of “blue Gushers” increased more than 30% in the past year.

“The buzz around blue Gushers is impossible to ignore. In the past year alone, mentions of ‘blue Gushers’ on social media have jumped more than 30%. Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop. This new variety wouldn’t exist without the energy fans brought to every post, comment and share. We’re really excited to bring their requests to life,” said Stephanie Lensing, Brand Experience Manager for Gushers.

The company also launched a related campaign called “Legend of Blue Gushers,” described as a fictional origin story promoted through social media. The campaign features a character named Dr. Max Gush and encourages fans to follow @therealgushers on TikTok and Instagram for updates.

The All Blue Gushers variety is available in a six-count box with a manufacturer’s suggested retail price of $4.69.

For more information, visit www.generalmills.com.

Source: General Mills